Material handling Solutions Sinew Case Study

Material Handling Solutions: Optimizing Paper Reel Management

Material handling solutions are crucial in managing a complex process, ensuring the receipt of usable raw materials from suppliers, and delivering satisfactory products to customers. Materials must undergo careful handling at every stage. The material handling solutions industry is expected to reach $190 billion in worldwide revenue by 2024.

The Problem

A leading Printing and packaging solutions company, handling large paper reels needed to reduce the manual movement of material, especially large paper reels. Their existing stacker couldn’t be used.

Material movement is always a constraint in many industries, and while automation is a solution, it is not always feasible due to: 

  1. Huge investment costs
  2. Occupying larger spaces 
  3. High installation efforts involved

The challenge in this case was, due to space constraints in the godown. The company,

  • They weren’t able to use existing stackers to stack their paper reels due to a lack of space for movement.
  • Couldn’t use trucks or forklifts for the same reason.


The team at Sinew Engineering began by studying the process & existing material handling at the godown.

They noted that the reels were moved from one location to another often. Traditionally, as part of this process, in order to store the materials, reels are often stacked (one above another), for space optimization.

At this godown, despite having a stacker, they weren’t able to stack the reels due to space constraints. Since they weren’t able to stack reels they were kept, one beside the other, using up a lot of space & blocking the rest of the process flow.

About Sinew Engineering

M/s Sinew Engineering specializes in material handling solutions. They provide customised solutions in material movement.
They are instrumental in manufacturing and wholesaling an optimum quality spectrum of material handling equipment, Rackable plastic pallets and many more.
Incorporated in 2018, Sinew Engineering is counted among the pioneering entities in this domain.

Proposed Solutions

Having understood the concerns, M/s Sinew Engineering proposed to manufacture a semi-electric reel lifter to manage movement. The semi-electric reel lifter was designed considering space and load factors.

The Outcome of Material Handling Solution

The semi-electric reel lifter had the following advantages when compared to their existing forklift or stackers.

  • Compact in size when compared to the forklift or stacker.
  • The existing stacker could be dedicated to reel shifting.
  • Improvement in godown space due to being able to stack reels.
  • Cost-effective when compared to a traditional stacker—60% less cost.

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